Teraspeak

We are pleased to announce the release of Terapeak for eBay 9.0. It’s the Research Tool that eBay Sellers made!

Terapeak is the fastest, most powerful eBay research tool on the market. And now we’ve made it even better.

As an eBay seller, you build your business based on a series of decisions. The better your decisions, the more money you’ll make. Terapeak has always provided the clarity required by eBay sellers to make the most profitable decisions, and with the release of Terapeak for eBay 9.0, the information you need is now clearer than ever before.

Terapeak’s award winning functionality remains, but the way in which users can now navigate and generate reports has been given an update to improve usability and the quality of results. The interface has been redesigned to focus on presenting the data in a more logical format, to help you find what you’re looking for with ease, and we’ve also added functionality so you can generate even more relevant results. If you want to see exactly what has changed, check out our noticeable changes document.

Terapeak for eBay 9.0 focuses on:

User Interface
Discover more top features through the clean look of the front page and more intuitive navigation

Relevance
Generate relevant results quicker, so you can spend less time refining searches and more time selling

Ease of Use
Perform more intuitive searches with streamlined navigation and save time with built-in help functionality

So log in now – and start using Terapeak 9!

Please note, there will be a temporary site outage on January 17, 2012. This will last for approximately 30 minutes between 10:00pm and 10:30pm PST.

You may experience a lag in service, or difficulty logging in if you try to access Terapeak during this time. We appreciate your patience as we make improvements so we can continue to provide a high level of service to our users.

Thanks,

The Terapeak Team

If you have experienced any incompatibility with the Terapeak iPhone app on older devices or older iOS versions, a new fix has been deployed to the App Store for iTunes. If you have the app already, you can simply update.

Using the right keywords in your eBay titles could make a difference between a sale versus no sale.

This week, we took a look at the popularity of My Little Pony gear. My Little Pony is a brand of toy ponies introduced in the ‘80s and primarily marketed to girls, produced by the toy manufacturer Hasbro. The original toy line ran from 1983 to 1995 and was the inspiration for animated specials, a feature film, and three television series.

We used Terapeak to generate a 7-day report for the key phrase “My Little Pony”, and found a low sell-through rate of 35.93% with an average price of $13.41. The best day of the week to sell is Tuesday, via a 7-day bid auction, at 6-7PM. We noticed that higher priced listings also included the keyword “custom”, so we also generated a report for the key phrase “custom My Little Pony”, and found a substantially higher sell-through rate of 54.64% and an average price of $53.29.

While popular keywords for this brand include “custom”, “vintage”, and “Hasbro”, we noticed some higher priced items with multiple bids included the keyword “brony”. We looked up the term “brony” on Google, and came up with this Wired article, My Little Pony Corrals Unlikely Fanboys Known as ‘Bronies’, which defines a “brony” as a “bro pony” (Brony = Bro + Pony), and refers to men who are fans of the 2010 My Little Pony TV show, Friendship is Magic.

We did a another 7-day report, this time including the keyword “brony” within our search, and were amazed to discover a sell-through rate of 71.43% with an average price of $31.69 – double of what similar products went for without this keyword. The best day of the week to sell is Thursday, via a fixed price or 11-day bid auction, at 8-9PM – very different statistics from the search without the keyword “brony”. We also generated a report for the key phrase “custom My Little Pony brony”, and again, found a slightly higher sell-through rate of 77.78% and a substantially higher average price of $69.

There were noticeably fewer listings for My Little Pony gear with the keyword “brony”, which explains the higher price and sell-through rate: limited supply for this niche market results in higher demand. This is a key example of how important it is to pay attention to the keywords in your Terapeak search results – particularly in terms of keeping an eye out for profitable keywords for listings with multiple bids. In this case, simply adding just one keyword to a listing could easily double both the price and sell-through rate.

To generate your own custom reports, click here to review our plans and pricing options.

Victoria, BC, January 9, 2012 – Terapeak launches a powerful e-commerce research tool for Japan’s largest online marketplace.

Leveraging rich analytics capabilities honed over the past decade via their flagship product Terapeak for eBay, Terapeak has released a new research tool for Yahoo! JAPAN Auctions. Terapeak for Yahoo! JAPAN was specifically developed for sellers on the Yahoo! JAPAN Auction platform. This Software-as-a-Service (SaaS) tool broadens Terapeak’s available transactional dataset, and extends Terapeak’s reach to hundreds of thousands of sellers who list on the Yahoo! JAPAN online marketplace.

In July 2011, Terapeak first announced a strategic alliance with Yahoo! JAPAN – the largest e-commerce marketplace and search engine in Japan. This new application marks the evolution of Terapeak as a world-class e-commerce applications provider, and demonstrates the company’s ability to onboard very large data sets in a short period of time.

“Terapeak for Yahoo! JAPAN will provide unparalleled marketplace research and e-commerce data analytics capabilities to e-commerce merchants,” said Colin How, President of Terapeak. “With over $200 billion dollars’ worth of transaction data Terapeak continues to provide the competitive advantage to merchants worldwide”

“Yahoo! JAPAN is happy to announce the launch of Terapeak for Yahoo! JAPAN,” added Manubu Miyasaka, Executive Officer and Chief Senior Director of Consumer Business at Yahoo! JAPAN. “This feature-rich market analysis tool is the result of our strategic alliance with Terapeak, which was formed in July 2011, and will help Yahoo! Auction sellers improve their auction management, analysis, and sales.”

Yahoo! JAPAN is the number one ranked site in Japan and is a leader in the e-commerce world with over 670,000 sellers on its growing Yahoo! JAPAN Auctions site. In March alone over 21.74 million items were listed for sale on Yahoo! Auction. Terapeak for Yahoo! JAPAN provides pricing research, competitive analysis, product sales trend reports, and many other metrics based on Yahoo! Auction listings. Sellers are able to use Terapeak data to then perform profitability analysis on any product they wish to sell, find and monitor similar sellers, and identify new or trending products to add to their online inventory.

eBay Sellers: the PayPal 1099, New Tax Laws, and You
Presented by Outright, makers of small business online accounting software and Diane Kennedy, CPA, speaker and founder of USTaxAid Services

Outright, along with Terapeak, eBay Radio, Stamps.com, and Page Mage will be hosting a free webinar for eBay® sellers to discuss new tax laws, talk about the “PayPal 1099” that may surprise many, and what it all means for them. New tax laws will affect eBay sellers this year. This webinar will help them learn what those new laws are and get tips to get their taxes prepared with as little hassle as possible. The webinar is presented by Laura Messerschmitt and Ryan Thompson, Outright executives with decades of experience in the financial industry. They are joined by Diane Kennedy, CPA and top tax strategist for over 30 years. Diane is the founder of USTaxAid Services, a leading full-service tax consulting firm as well as USTaxAid, an online tax education site.

The webinar will cover common tax deductions, the new tax laws, 1099-K forms, and tips to get your taxes prepared with as little hassle as possible. The webinar will help eBay sellers of all sizes who want the basics without all the jargon.

What: Free webinar, “eBay Sellers: Tax Laws Have Changed – Learn More.” Make sure you know how the new tax laws affect you and how they affect your 2011 taxes. Learn about common deductions that eBay sellers take.
When: Wednesday, January 18, 2012, at 11:00 a.m. PT / 2:00 p.m. ET (Registrants will receive a link to the webinar recording afterwards.)
Where: Register at http://www.topratedsellerwebinars.com

Once the webinar has ended, participants will move their discussion to the webinar’s Facebook group to continue asking questions and engaging with other sellers. All eBay sellers are welcome and those who sign up will receive a link to the recorded archive of the webinar.