GI Joe sales steady as film project moves forward
GI Joe figures are a hot product category on eBay, and it’s only going to get hotter as a live action movie based on the popular toy and cartoon series has recently gone into production.
Director Stephen Sommers (the Mummy) is attached to the project and actors Marlon Wayans, Sienna Miller, and Christopher Eccleston have joined the cast.
Nearly 40,000 GI Joe listings ended in the last 30 days on eBay.com, 66% of which ended in sale, and worth over $690,000.
The 3 3/4 inch GI Joe action figure category showed up in this month’s Terapeak Hot Category list, due to a high success rate, and growing demand.
Here’s a trend of that category:
The listings in this category have enjoyed above a 60% sell-through rate for the last years. This means that 60% of all listings sell, and that’s a steady category!
Hasbro’s other line of toys, Transformers, was also adapted into a film franchise that grossed over 300 million in the US box office. Demand for Transformers toys peaked at the time of the movie’s release last summer, and demand for GI Joe listings will likely follow the same pattern.
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