Join Denise from Terapeak Marketplace Research to explore ways to use market research and find top dollar keywords. Your eBay listings have a 55 character store front, and that is your customer’s gateway to your items! Are you using the best keywords for your item, and are you maximizing your exposure? We’ll review a few simple methods to evaluate keywords using Terapeak research using some topical examples. The workshop will be open for the hour for any questions related to research and your eBay sales.
One of our favorite events here at the Terapeak office is eBay Live! It’s a unique opportunity for us to gather feedback from our current users, introduce new users to the concept of market research, and spend a few days with a great crowd of energetic and successful sellers.
After three days of speaking with the general public, I came away with a few observations:
Any economic downturn that the US may be experiencing is not affecting the profits of sellers who sell internationally. I spoke with a lot of people who said that they are netting even more than last year after opening up to international buyers and/or arbitraging goods on the international eBay platforms.
Lots of people know who we are, (Terapeak!) and use research to build their business. Numerous people simply stopped by the booth to let us know how much they use their Terapeak subscription. We all love to hear that!
debate of Buyer support vs. Seller support rages on. Sure, eBay is focusing on the buyer experience heavily right now (as mentioned in the keynote speech), but they are building help for the sellers as well – look at project Echo – a new feature in development for launch 2009 that will allow outside applications to be included within the eBay platform. The impetus of this is to help sellers, and it’s a project we’ve been very active in from the start, since our tools are seller tools!
Feedback is still an issue. Not a lot of sellers seemed thrilled at the new format, but are looking optimistically to eBay to make more improvements.
Chris Issak? Still very cool. And Sara and I were excited to see that he still has the same drummer he had on his TV show. Jugglers? Still not cool. Funny banter though, I will give them that J.
If you were at Live! this year, it was great to see you there, and I hope you had as much fun as the Terapeak team did. If you weren’t, we’ll see you in Florida in 2010.
Were you at eBay Live! ? There’s room in the comments below for your observations.
Participants at the eBay Developers Conference in Chicago today got a sneak peek at an exciting new eBay initiative that Terapeak has been involved with, called Project Echo. Since we are always looking for new and innovative ways to bring research to the market, Terapeak has been an active participant in this project from the start. Project Echo was spearheaded by eBay so that developers can easily create on-eBay applications, using a new set of developer APIs.
This new accessibility for developers is similar to Facebook opening its platform for applications. The difference here is that eBay applications will focus on improving sales and service within the eBay community. The integration of Terapeak was straightforward, thanks to eBay’s dev friendly focus and Terapeak’s versatility. The entire project was completed within a very short timeframe.
The Terapeak project not only includes access to Terapeak research, but an integrated inventory tool, which allows sellers to evaluate their inventory and receive fresh pricing data as the market evolves. Set to launch in early 2009, eBayers will be able to access Terapeak and other services directly within the eBay platform!
It has always been our corporate policy to communicate with our members to ensure they are aware of any data delivery schedule complications. For the past 7 days we have not received data from eBay due to a glitch with the eBay delivery system. The glitch has been resolved by eBay and we will be updating the date today. We appreciate your patience as we work with eBay to get data delivery back online.
You can find us at BOOTH 529 at this year’s eBay Live! in Chicago. The team attending is really looking forward to another great eBay event and meeting up with all of the fabulous Terapeak users out there.
Please stop in and say hello if you’re at the event next week! We’ll be updating live from the event, which for some of us starts Monday at the eBay Developer’s Conference.
Terapeak’s iPhone Index is now online! This new index provides a very cool way to keep watch on the evolving iPhone market. The embeddable widget tracks locked vs. unlocked iPhone sales on eBay, and the differences are really interesting. You can add your affiliate id to the widget for marketing, and, due to the widget-based nature of the index, you can share near real-time data by embedding it into your blogs!
Share data like…the average price for a locked iPhone was $493.53 at time of writing. The average unlocked iPhone is selling for considerably more - $603.05. This same time frame saw 354 unlocked iPhones sold in a single day, and only 139 locked ones. This reveals a significant market preference for the unlocked iPhones! In total, $60,075 worth of locked iPhones sold in a single day, while the vastly more popular unlocked iPhones scored $192,808 in sales (that’s more than three times of the locked revenue).
Fred Speckeen, CEO of parent company AERS Inc., says, “This widget is a lot of fun. It sits on top of a tremendous mine of ecommerce information. Our Fortune 500 clients benefit tremendously from our price, volume, buyer demographics and geographic analytics. Updated daily, our analytics show today what will be news for their competitors three months from now…”
As iPhone aficionados everywhere watched Steve Jobs’ much anticipated keynote speech at the June 9th Apple Worldwide Developers Conference, and the resulting release of the 3G iPhone, means the iPhone Index will be one to watch as the market changes.
Please visit www.terapeak.com/iphone to view the entire index, and grab your own embeddable widget to share from the top right hand corner of the index!
eBay’s recent addition of an option to include your listings on the UK site for pennies means that you can now advertise your sales to an entire new market!This month learn to make the most of your listings by using Terapeak’s UK research. Understand this new market quickly and easily using Terapeak’s market research. Join Denise from Terapeak to review how market research can take the guess work out of your auction listings and find new and unique UK niche markets!
Using the Hot Products tool, find groups of products that share keywords in common and have a high success rate. Dig down to the category of your choice to personalize your research.
