New Index! Obama vs. McCain, eBay Style
CNN’s first July poll shows Obama up by six percent, but Terapeak’s new McCain-Obama index tells a whole other story. Not only does the index track and compare candidate-related sales and trends, its embeddable widget companion can be easily added to anyone’s blog to share near-real-time data instantly. And, it’s so interactive (and fun and colorful), even John King would be proud!
As the candidates scavenge America for votes this summer, each creates a new market for button-makers and book dealers — but that doesn’t mean the profits are balanced, or even close at all. At the time of writing, McCain-related items had sold 513 times in the last 30 days, for an average price of $8.66; Obama-related sells totaled 10,808, at an average of $19.69 apiece. So who’s controlling the market? Well, for one, the folks making those “Change” tee-shirts.
Put that one up on your big board, Johnny!
Stay ahead yourself in the race to gain from the millions these two spend every day: visit Terapeak now to view the entire index, and click the “i” in the top-right-hand corner to grab your own embeddable widget.
Tags: ebay, ecommerce, election, index, mccain, New Tools & Tricks, obama, terapeak
