eBay Football Frenzy: Teams jostle for position atop Terapeak NFL Index
Funny what on-field performance can do to a team’s eBay sales…
When the season began, we ran a blog detailing the 10 best-selling NFL teams. In order, they were: Dallas, Pittsburgh, Chicago, Minnesota, Green Bay, NY Giants, Philadelphia, Washington, Baltimore and Cleveland. Each of those franchises (if you include the old Colts teams part of Baltimore) is a pretty storied one, and one that sells merchandise well regardless of wins and losses.
Three months later, for the first time in history, we’ve watched two teams not on that list combine to go 26-0. So where are they now?
Well, one is of course Indianapolis, who’ve shot to seventh in total sales, selling more than $650,000 in goods over the past 30 days. And considering Indy’s status as the league’s winningest team over the past decade, it’s remarkable they’re still that low. Could you imagine where they’d be without Peyton Manning?
The other team is New Orleans, whose rise up the Terapeak NFL Index has been even more meteoric. When the season began, they, like most southeastern teams, were sitting near the very bottom in league sales. But on the strength of Drew Brees and maybe the best offense in NFL history, the Saints have leapt to fifth in league total sales — unthinkable just three months ago. Check out this 90-day total sales trend for “New Orleans Saints”:
Many of the usual culprits are still selling strong: Pittsburgh and Dallas, despite their recent collapses, will likely always lead their respective conferences, while Minnesota’s strong season (not to mention purple Brett Favre jerseys!) has propelled them to second in the NFC.
In terms of disappointments, we expected more from Cincinnati, who despite leading a very tough division are only the 17th-best-selling team in the league. (Is it possible Bengals fans are still in disbelief?) Arizona has sold even less, despite leading their own division and having appeared in last year’s Super Bowl. And then there’s Jacksonville… poor, poor Jacksonville. Despite their winning record, they’ve sold just $83,572 in goods over the past month… pretty bad, considering the Steelers have sold well over $1 million.
Team sales may slow down as the holidays pass, but the Terapeak NFL Index will be one to watch all the way up to February’s Super Bowl… And might we finally see a clash between two unbeaten teams?
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