Halfway Hockey: Bruins, Blackhawks soar to top of Terapeak NHL index
We’re more than halfway through the 2009-10 NHL season, and there’s been a pretty significant shake-up at the top of the Terapeak NHL Index.
When we reported on the index at the beginning of the season, Pittsburgh and Detroit (last year’s Cup finalists) were leading their respective conferences in total eBay sales. A few months into the season, however, both have been overtaken: in the East, Boston has jumped out to number one, while in the West, Chicago is dominating ($320K to second-place Detroit’s $176K).
So what’s triggered the movement? Well, in Chicago’s case, you’ve got a first-place team in a first-rate hockey market, with a host of young superstars… That’s a pretty good recipe for eBay success.
Boston, meanwhile, hasn’t had the same kind of hot start on the ice, but hosting the 2010 Winter Classic was great for merchandise sales. The game’s other participant, the Philadelphia Flyers, have also seen a big jump in total sales — all the way up to fourth in the NHL!
Pittsburgh continues to sell well (if only every franchise had a Sidney Crosby!), and the Sabres have been surprisingly profitable as well. Poor on-ice performances from a pair of Original 6 teams, the Maple Leafs and Canadiens, have led to disappointing merchandise sales, and subsequent drops in the Terapeak NHL Index standings.
With the league set to break for a few weeks when next month’s Winter Olympics begin, it’ll be interesting to see how the Games affect NHL sales. For many of the league’s superstars, the Olympics in Vancouver will be the biggest stage they’ve ever played on. And where legends are born… jerseys are bought!
What our clients say?
Telephone: 1-866-959-8372
Customer Support: 
Live Chat: 
