Vuvuzela: Selling Like Hotcakes
The 2010 World Cup is entering its final round, and the hot topic of the tournament has nothing to do with the players. The Vuvuzela is a long plastic horn that has been the cause of some serious waves. It produces a loud, monotone sound that is a big part of any South African soccer match.
Above is the sales trend for the Vuvuzela – taken from Terapeak eBay Market Research. The tournament’s June 11th start date has understandably caused sales to sky-rocket. In late 2009, FIFA – the governing body in professional soccer – considered a ban on the Vuvuzela for the forthcoming World Cup, they called it a potential weapon for soccer hooligans (rowdy, violent fans). The ban was never passed.
There are legitimate concerns surrounding the instrument, as it can cause permanent hearing loss if blown close to someone’s ears. One South African columnist even described it as “the horn from hell.” Nevertheless, the Vuvuzela is considered essential to the South African soccer experience.
Many c oaches and players have complained that the noise caused by the thousands of fans blowing their horns wreaks havoc on team concentration; the sound is very similar to a giant swarm of bees. It’s understandable, when a match lasts for 90 minutes or longer we imagine that anyone would want the controversial horn to buzz off.
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