When we talk of “holiday selling opportunities”, you may not think of Thanksgiving first, second, or even at all. But as we constantly stress, virtually any major or minor calendar event will create some kind of market… and Thanksgiving season is no different.

Just because eBayers aren’t bidding on turkeys and spaghetti squash doesn’t mean there aren’t Thanksgiving-themed products to sell. A quick Terapeak category search for “Thanksgiving” turns up several relevant results, including the following (365-day Total Sales trends shown below each):

#912: Collectibles > Holiday & Seasonal > Thanksgiving > Current (1991-Now)

• Example products: Festive toys, decorations, knick-knacks

#29478: Collectibles > Postcards > Holidays > Thanksgiving

• Example products: Collectible postcards, vintage artwork

#34010: Crafts > Scrapbooking & Paper Crafts > Embellishments > Stickers > Holidays & Occasions

• Example products: Stickers, gift tags, scrapbook materials

As you can see by the one-year trends pictured, each of these three categories gets quite hot in November, selling multiple thousands of dollars worth of goods every day. And by searching any category using Terapeak, you can click the “Top Titles” tab to get a clearer idea of what types of items these categories entail.

With still 10 days before turkey time, there’s likely to be further growth in all of the above categories, plus many others on eBay. So keep an eye out, and never forget: the holidays on eBay should not be taken lightly!

Earlier this morning, Terapeak product manager Denise Hogue was interviewed on Marlene Gavens’ “Tips From the Top with the Savvy Seller”, an ecommerce podcast that features top eBay sellers and service providers.

Over the course of close to 30 minutes, Denise discussed everything from seasonality to holiday sales to Terapeak’s brand new free keyword tool.  If you’d like to listen in, the podcast is available for streaming here.

Good work, Denise and Marlene!

Must be the end of the month, because we’re here to remind you that the Terapeak newsletter goes out early next week, and you won’t want to miss it. Sign up below to get your fix of Terapeak, eBay and ecommerce news!

Also, apologies for blog slowness lately — we’ve been super busy getting some exciting new stuff ready!

Cheers!

Over the past several months, Terapeak has been conducting studies that analyze the impact of market research on eBay sellers’ sales and success rate. We’re very grateful to all those who’ve participated, and with the results from our first group of sellers now compiled, we’re excited to present the outcomes!

A little background first: the group of sellers was selected randomly, and features sellers specializing in collectibles, home safety products, antiques and more. Eight performance indicators were tracked for three months for each seller. Statistics related to each indicator were compared on a pre- and post-Terapeak basis, and were then used to determine a percentage of growth or decline.

Some sellers showed improvement in nearly every business facet, while the improvement of others focused on specific statistics. And when averaged across the entire group, every indicator showed at least some improvement.

Here’s a breakdown of the group averages and best results:

As you can see, those are some pretty impressive numbers!

One of the most entertaining parts of the study was researching each seller’s highest priced times. Among the most curious results: a vintage men’s watch worth over $2000, model train accessories, Marilyn Monroe memorabilia, X-Men comics, jewelry, radio equipment, and collectible coins.

All of the participating sellers were a pleasure to interact with, and all were generous with praise for Terapeak’s research tools. Here are a few anecdotes they shared:

[Terapeak] has enabled us to identify a range of products that our competitors are selling that we previously weren’t! And, just as importantly, has helped us to decide which products our competitors have not been able to sell, and [which] we shouldn’t be stocking either! – economiccomics

That’s where Terapeak comes in handy for me. I call my husband (who is more than happy to stay at home while I foray to yard sales and auction previews), tell him to get on Terapeak and check out items while I’m still at a sale. In many cases, that’s been very helpful in determining what or what not to buy. – 6regentspark

I must say that [Terapeak] has changed how I do business and it has also allowed me to look into other markets that I might not have perhaps looked at before. - global-gadgets

We love the Terapeak service. – shiponsiteyng

I cannot say enough [about Terapeak]. Our customers now know that when we say we “Terapeak-ed it” that it’s good info. It makes our life so much easier when we can show people the true ebay value of their items. – quick2sellpgh

In typical end-of-month fashion, we’re here to remind you that the Terapeak newsletter goes out in the next week or so, and you won’t want to miss it. Sign up below to get your fix of Terapeak, eBay and ecommerce news!

Cheers!

Juuust a reminder that Terapeak’s monthly newsletter will be shipping out next Tuesday, so if you haven’t already you can sign up below. The newsletter generally features updates from in and around the Terapeak world, but also news of going-on around eBay and ecommerce in general.

We hope you check it out!

As always, here’s your reminder that Terapeak’s monthly newsletter is getting ready to ship, and if you haven’t already you can sign up below. It contains updates from in and around the worlds of Terapeak, eBay, and ecommerce in general. We hope you check it out!

Thanks!

Just another reminder that if you haven’t already signed up to receive Terapeak’s monthly newsletter, you can click the link below to receive news and updates from our team at the beginning of every month. The next edition will go out Wednesday, July 1st, and we always love to grow our readership.

Thanks!

Looking at Terapeak’s Hot Media for April-May, the top five DVDs display a pretty wide breadth of film styles; you’ve got a near-three-hour Academy darling, a slapstick comedy starring that dude from King of Queens, two classic Disney favorites… and, of course, Twilight.

So obviously, if you’re in the popular DVD biz, these titles are among your bread-winners. But what about other merchandising opportunities? This blog will take a look at memorabilia and paraphernelia related to these films, and examples of ways to make the most of Terapeak’s Hot Research.

As you can see — and it’s no surprise, really — first on our list is Twilight, the initial film adaptation of Stephanie Meyer’s best-selling vampire series (which we blogged about fairly recently). A 30-day All Sites search for “Twilight” uncovers more than 78,000 results, and with such an obsessed worldwide following, you can bet anything Twilight-related has a good chance of sparking interest. Beyond DVDs, here are its next five most popular Level-2 categories:

1. Movie Memorabilia (15,501) — Dolls, Posters, Blankets
2. Fiction Books (7,440) — Individual novels, Collected novels, Autographed novels
3. Fashion Jewelry (5,337) — Pendants, Rings, Bracelets
4. Desktop & Laptop Accessories (4,198) — Laptop skins, Laptop cases, XBox skins
5. Watches (3,146) — Watches, Faceplates, Wall clocks

Next is The Curious Case of Benjamin Button, David Fincher’s adaptation of a 1922 F. Scott Fitzgerald story. The film, starring Brad Pitt, led the 2009 Academy Awards with 13 nominations, but that hasn’t exactly translated into merchandising opportunities. (Perhaps viewers who sat through its 165 minutes felt they’d had enough?)

A 30-day All Sites search for “Benjamin Button” results in 2,832 listings, with the most popular related Level-2 categories being the following:

1. Movie Memorabilia (119) — Props, Posters, Postcards
2. CDs (26) — Original soundtrack
3. Fiction Books (25) — Short story collections, Graphic novels
4. Nonfiction Books (24) — Short story collections (bizarre?)
5. Autographs-Original (15) — Brad Pitt, Cate Blanchett, David Fincher autographs

Placing third is Paul Blart: Mall Cop, a Kevin James comedy that reached #1 in North American box offices. We weren’t sure what to expect in terms of non-DVD merchandise… and a 30-day search for “Paul Blart” turned up barely 2,000 listings. In fact, here are all the non-DVD Level-2 categories that turned up 10+ results:

1. Movie Memorabilia (47) — Posters, Photos, Football jerseys

Seriously, that’s it.

Finally, rounding out the top five are two classic Disney films, remastered and re-released: Beauty and the Beast and Lion King. These old faves require no introduction, and both (like most things Disney-related) have been merchandising gold mines for many, many years. Here are the top non-DVD categories for both, beginning with a 30-day All Sites search for “Beauty and the Beast”:

1. Disneyana (620) — Figurines, Toys, Snow globes
2. VHS (380) — Original editions, Remastered editions, Sequels
3. Children’s Books (250) — Picture books, Braille books, Read-a-loud books
4. Comics (125) — Grimm Tales, Graphic novels
5. Dolls (122) — Barbies, Barbie clothes, Stuffed toys

And “Lion King”:

1. Disneyana (1,355) — Figurines, Artwork, Snow globes
2. TV, Movie & Character Toys — Broadway tickets, Other tickets, Figurines
3. Games (Video Games) (778) –NES, Game Boy, Sega Genesis games
4. VHS (450) – Original editions, Remastered editions, Sequels
5. Children’s Books (443) — Picture books, Bath books, Read-a-loud books

If you’re a Hot Research subscriber, check out some of the other top titles… The examples shown above are barely the opening credits!

This is just a reminder that if you haven’t already signed up to receive Terapeak’s monthly newsletter, you can click the link below to receive news and updates from our team at the beginning of every month. The next edition will go out Tuesday, June 2nd, and we’d love to grow our readership. Thanks!