27
07.09
3:04
As always, here’s your reminder that Terapeak’s monthly newsletter is getting ready to ship, and if you haven’t already you can sign up below. It contains updates from in and around the worlds of Terapeak, eBay, and ecommerce in general. We hope you check it out!
Thanks!
29
06.09
2:54
Just another reminder that if you haven’t already signed up to receive Terapeak’s monthly newsletter, you can click the link below to receive news and updates from our team at the beginning of every month. The next edition will go out Wednesday, July 1st, and we always love to grow our readership.
Thanks!
09
06.09
3:18
Looking at Terapeak’s Hot Media for April-May, the top five DVDs display a pretty wide breadth of film styles; you’ve got a near-three-hour Academy darling, a slapstick comedy starring that dude from King of Queens, two classic Disney favorites… and, of course, Twilight.
So obviously, if you’re in the popular DVD biz, these titles are among your bread-winners. But what about other merchandising opportunities? This blog will take a look at memorabilia and paraphernelia related to these films, and examples of ways to make the most of Terapeak’s Hot Research.
As you can see — and it’s no surprise, really — first on our list is Twilight, the initial film adaptation of Stephanie Meyer’s best-selling vampire series (which we blogged about fairly recently). A 30-day All Sites search for “Twilight” uncovers more than 78,000 results, and with such an obsessed worldwide following, you can bet anything Twilight-related has a good chance of sparking interest. Beyond DVDs, here are its next five most popular Level-2 categories:
Next is The Curious Case of Benjamin Button, David Fincher’s adaptation of a 1922 F. Scott Fitzgerald story. The film, starring Brad Pitt, led the 2009 Academy Awards with 13 nominations, but that hasn’t exactly translated into merchandising opportunities. (Perhaps viewers who sat through its 165 minutes felt they’d had enough?)
A 30-day All Sites search for “Benjamin Button” results in 2,832 listings, with the most popular related Level-2 categories being the following:
Placing third is Paul Blart: Mall Cop, a Kevin James comedy that reached #1 in North American box offices. We weren’t sure what to expect in terms of non-DVD merchandise… and a 30-day search for “Paul Blart” turned up barely 2,000 listings. In fact, here are all the non-DVD Level-2 categories that turned up 10+ results:
Seriously, that’s it.
Finally, rounding out the top five are two classic Disney films, remastered and re-released: Beauty and the Beast and Lion King. These old faves require no introduction, and both (like most things Disney-related) have been merchandising gold mines for many, many years. Here are the top non-DVD categories for both, beginning with a 30-day All Sites search for “Beauty and the Beast”:
And “Lion King”:
If you’re a Hot Research subscriber, check out some of the other top titles… The examples shown above are barely the opening credits!
29
05.09
9:20
This is just a reminder that if you haven’t already signed up to receive Terapeak’s monthly newsletter, you can click the link below to receive news and updates from our team at the beginning of every month. The next edition will go out Tuesday, June 2nd, and we’d love to grow our readership. Thanks!
20
05.09
10:06
It’s been a few weeks since we launched our new international search tool, and we’ve already had lots of fun arbitraging goods across the different eBay sites.
Today, we’re going to focus on pop music albums (many of which ship for cheap, or even free) and how it’s not always so simple to predict who’s selling where. The examples we’re using here are among the better-selling acts across the world, but it’s also highly common for new bands to break out in countries other than their own.
To begin, let’s take a look at a couple massive British rock bands. First up, a 90-day search for “U2 CD”:
… and below, beach-walkers-turned-arena-rockers (okay that was bad) Coldplay:
These are exclusively CD sales figures (so no concert tickets or merchandise), and while we’ve noticed that discs generally sell for less in the UK, in both cases you can see significant hikes in the US average price. Additionally, you can see the discrepancy in sell-through from site-to-site — where, interestingly, Australia leads both tables.
On the flip side, we did similar searches for a pair of top-selling American females. First, Beyonce:
… and second, p-p-p-Lady Gaga:
Again you see the UK with a much lower average price… but look at those interesting Successful Listings totals! How many could have guessed that Beyonce would be selling so many more albums in the UK? Or Lady Gaga in Germany? And to think we thought we heard enough “Single Ladies” and “Poker Face” in the shopping malls here!
Finally, just for kicks, we couldn’t help searching one of our fave bands, Animal Collective, who earlier this year released a sensational album of their own…
… So, okay. Not a real barn-burner. But look at that average price in Canada! You can maybe thank Terapeak staff for that…
15
05.09
1:33
Always a hot topic among eBay sellers is how to optimize keyword choices when building listings. With that in mind, the Terapeak team is constantly looking at ways to enhance and develop its keyword research, and has this week launched an improvement to the existing Title Builder tool.
For those who don’t know, Title Builder helps subscribers build effective titles using a smart-search algorithm that pulls the top recurring keywords associated with an initial keyword entered into a search bar. And whereas this search formerly sampled 400 listings, it now draws from 1,000, for greater breadth of keyword research.
Since value can be gauged in a number of ways, depending on the item, Title Builder results tell you not only the frequency of shared listings, but also the average, maximum and minimum prices associated with each keyword. By choosing appropriate, high value keywords, sellers are far more likely to draw buyer traffic toward their listings.
(Click on image to see larger version)
As an example of how you might use the Title Builder, imagine you’re selling a pair of Reef Sandals (kind of like the image above!). Obviously you’ll want to include sizing information, but look at the distinction between “Size” and “Sz” — on average, “Sz” as a keyword is worth nearly five dollars more! (Not to mention it requires fewer characters.) Additionally, if the sandals are a new product, you’ll want to include that information — but observe the difference between “New” and “NWT” (“New with tags”): while 25% of sellers will use “NWT“, it’s actually worth six dollars less than simply stating “New.”
These are just a few examples of how important keyword optimization can be, and now, thanks to Terapeak’s recent advancements to Title Builder, we hope you benefit from many, many more!
06
05.09
12:57
As announced last week, Terapeak has launched a brand new international search tool that allows All-Sites subscribers to search six eBay sites at once (.com, .ca, .co.uk, .com.au, .de, .fr) and receive comprehensive reports that compare sales from each. It’s a feature we feel very excited about, as global sales opportunities continue to open up across the eBay platform.
Today, we’ll take an early look at a few popular searches and see how they stack up across the different eBay sites. Of course, it’s important to always consider language barriers when conducting international searches (especially with regards to .de and .fr), but the following three examples should be popular and branded enough to apply to our purposes here.
Let’s start with a 90-day international search for “ipod nano“:
As we can see already, results for certain keywords can vary quite drastically from site to site. Just look at the discrepancy in average price and sell-through between Australia and Canada — those are pretty astonishing figures! And even though eBay.ca returns a reasonably small sample size, price and sell-through on the busier sites are also significantly up from those in Australia — certainly enough to warrant listing placement consideration!
Next, let’s look at the 5th-most popular eBay search, “wii“:
As a search term, “Wii” of course encompasses many different products — everything from consoles to games, to the smallest of accessories — but the sample size for this search is big enough to assume a reasonable level of balance across the board. And what can we conclude? Well, Germany seems like a good place for Wii sellers (highest average price by far, second-highest sell-through), while the UK (lowest prices, lowest sell-through) lags far behind.
Finally, let’s have a look at the “Twilight” phenomenon:
Judging by sell-through rates, there appears to be an especially-high demand for the books in both Australia and France (they’ve of course been translated), and reasonably consistent pricing (except in France) across the board.
That’s all for now, but expect the blog to detail more examples of effective arbitrage in the future!
28
04.09
3:56
It occurred to us today as we were putting the finishing touches on May’s official Terapeak newsletter that perhaps not all of you have seen the link to sign up to receive it (the link currently resides/hides on the Terapeak Help page).
So, below is another easy link where you can add your email address to our list of contacts and begin receiving the newsletter! There’s generally some overlap between the blog and newsletter, but we think it’s a pretty solid monthly update for you, our subscribers, and we’d be delighted if you’d sign up!
27
04.09
2:14
If you’re a Terapeak All-Sites subscriber, you may have noticed a new “International” tab in your Search menu this morning…
What that is is our brand new International search tool!
Basically, it’s a new report that allows you to search six eBay sites at once (US, UK, CAN, AUS, GER, FRA) and compare the sales of each in terms of Successful Listings, Sell-Through, Average Price, Buyer Country Sales Distribution, Seller Country Sales Distribution, and Transaction Site Sales Distribution. Click on the following screenshot for a closer look (a fourth pie chart is cut off at the bottom, but you get the point!):
Here at Terapeak, we’re excited about the possibilities and new found ease of optimizing which eBay site to sell on, as closing prices can vary quite drastically from country to country. Now, with this international arbitrage feature, one single search can show you which of the six sites offers the best venue for your product.
Again, this feature is available free of charge to anyone with an All-Sites subscription. And stay tuned in the coming days for more news and examples of how this new tool can be used!
16
03.09
2:08
It’s here!
We teased it at the end of our March newsletter, but today marks the day we officially reveal and launch a series of new improvements to the Terapeak tool. We’ve been working our tails off over the past few months, building, tweaking, and Terapeak-ing these new additions, and we’re thrilled to be able to finally go live with them.
Below, please find a list of all the ways you’ll benefit as a Terapeak subscriber — and remember, these improvements require no changes to your account, no extra fees on your part, no changes to your preferences.
FP-30: View individual items soon after they sell!
In our eyes, FP-30 data was the grandaddy priority in terms of providing you the most exact eBay research possible — and now, thanks to a ton of hard work by our development team, we’re finally able to account in full for FP-30 data in our reporting metrics.
So, not only is Terapeak now offering faster data transmission from eBay to you, we will also report on individual item sales from FP-30 duration listings as each individual item is sold. This means you’ll receive the freshest, most accurate data available on the marketplace today.
We know the rise of FP-30 listings on eBay has been contentious to your research as Terapeak subscribers, so again, we’re thrilled to have worked this one out for you!
Sell Internationally: Find new opportunities!
If you’re an international seller with the Terapeak “All-Sites” package, you’ll now have the ability to search all six international sites at once — so, with a click of your mouse receive reports on sales from the US, UK, Canada, Australia, France and Germany. Use this new feature to arbitrage your goods across eBay platforms, compare markets, and find new opportunities for your online business. Extend your business’ reach by knowing each marketplace.
Value Track: Be efficient, save time on research!
Value Track is a new tool that does just what its name says — it tracks the value and sales rate of all your favorite searches, and packages the results in a nice little stock-chart for you to look at every week. Your regular Terapeak subscription supports up to 25 items on your Value Track — or, if you need more, we can make that happen as well!
Sleeker Look, Stronger Servers = Faster Searches!
Finally (though we guess this isn’t so much a feature per se), new innovations in server technology, combined with a sleeker, slimmer, scaled-down Terapeak, mean optimal speed for every kind of search.
(Optimal speed: fast.)
And stay tuned for even more!
The growth doesn’t stop here, as we’ve got another host of upgrades ready to roll out in the very near future. As always, you’ll be updated, and we hope you’ll share our excitement!
Thanks for taking the time to read about these advancements, and for being a Terapeak subscriber!
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Terapeak gives you all the information you need in a format that is understandable and concise.
Terapeak helped me evaluate subniches and I was able to avoid costly mistakes of buying glass that looked great on paper until I found it sold slowly and priced too low to make a profit.
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Terapeaks rocks! My sub-category is basically all Fixed-Price and Terapeak is the ONLY way to quickly find out what designs are selling the best!
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