Terapeak’s iPhone Index is now online! This new index provides a very cool way to keep watch on the evolving iPhone market. The embeddable widget tracks locked vs. unlocked iPhone sales on eBay, and the differences are really interesting. You can add your affiliate id to the widget for marketing, and, due to the widget-based nature of the index, you can share near real-time data by embedding it into your blogs!

Share data like…the average price for a locked iPhone was $493.53 at time of writing. The average unlocked iPhone is selling for considerably more - $603.05. This same time frame saw 354 unlocked iPhones sold in a single day, and only 139 locked ones. This reveals a significant market preference for the unlocked iPhones! In total, $60,075 worth of locked iPhones sold in a single day, while the vastly more popular unlocked iPhones scored $192,808 in sales (that’s more than three times of the locked revenue).

Fred Speckeen, CEO of parent company AERS Inc., says, “This widget is a lot of fun. It sits on top of a tremendous mine of ecommerce information. Our Fortune 500 clients benefit tremendously from our price, volume, buyer demographics and geographic analytics. Updated daily, our analytics show today what will be news for their competitors three months from now…”

As iPhone aficionados everywhere watched Steve Jobs’ much anticipated keynote speech at the June 9th Apple Worldwide Developers Conference, and the resulting release of the 3G iPhone, means the iPhone Index will be one to watch as the market changes.

Please visit www.terapeak.com/iphone to view the entire index, and grab your own embeddable widget to share from the top right hand corner of the index!

Hello! Welcome to a new era of Terapeak research!

This week we launched Terapeak 5.0, the next generation of our existing site that incorporates not only a fresh new look and feel (and oh yeah, it’s faster too) but also some unique new features.

Those of you familiar with the site will notice that Terapeak now includes actual seller ID’s in all reporting (no more hashed number reports) and numerical totals in the category trending (previously it was percentage of total value). For example:

We can see that the week ending March 09, 2008, $429.88 K of sales occurred in the
Consumer Electronics > Televisions > LCD Flat-Panel TVs > 40-49 inch LCD TVs
category.

We’ve also taken our user’s feedback to heart and developed new tools that answer a question we hear everyday, “what can I sell on eBay?” Our new Hot Research tools make finding hot products and discovering new niches easier by providing you with information on what eBay shoppers are actively searching for, and what items are topping the sales within sub categories. The following is a report on the Hot Products within the Clothing, Shoes & Accessories > Men’s Clothing > Shirts > Casual category:

The Terapeak team is very proud of the 5.0 site, and we all hope that you’ll check out our new features, and our new interface! For more information, drop us a line here or at support@terapeak.com

-denise

Let’s take a look at an interesting result from Terapeak’s Hot Category List from the last 30 days: Category # 11721: Vintage TLR Cameras.

Sporting a very unique look compared to modern cameras, TLR cameras were very popular in the 1950’s and 60’s. TLR stands for Twin Lens Reflex, meaning the camera has two lenses of equal focal length (one lens for the viewfinder and one lens to capture the image.) The advantage of the TLR over modern SLR (single lens reflex) cameras is that the viewfinder is not obscured during exposure, and maintains a constant view of the subject. However, unlike SLR cameras, many TLR models present challenges when judging depth of field, or taking close range photography.

There were 3,432 TLR camera and accessory listings on eBay in the last 90 days, with an overall success rate of 63%. Prices ranging from the affordable (an average price of $115.00) to the extravagant (a rare Rolleiflex Tele-Xenar model sold for $3500.00).

And as you can see from the trend, sales for TLR (twin lens reflex) cameras recently hit a two year peak.

Now that digital cameras have become so common, it’s great to see buyers still taking an interest in film based cameras, especially these vintage models.

GI Joe figures are a hot product category on eBay, and it’s only going to get hotter as a live action movie based on the popular toy and cartoon series has recently gone into production.

Director Stephen Sommers (the Mummy) is attached to the project and actors Marlon Wayans, Sienna Miller, and Christopher Eccleston have joined the cast.

Nearly 40,000 GI Joe listings ended in the last 30 days on eBay.com, 66% of which ended in sale, and worth over $690,000.
The 3 3/4 inch GI Joe action figure category showed up in this month’s Terapeak Hot Category list, due to a high success rate, and growing demand.
Here’s a trend of that category:

 The listings in this category have enjoyed above a 60% sell-through rate for the last years. This means that 60% of all listings sell, and that’s a steady category!

Hasbro’s other line of toys, Transformers, was also adapted into a film franchise that grossed over 300 million in the US box office. Demand for Transformers toys peaked at the time of the movie’s release last summer, and demand for GI Joe listings will likely follow the same pattern.

Heath Ledger’s star was already on the rise in anticipation for his role in the upcoming Batman sequel, the Dark Knight. His recent passing has sparked a huge increase in demand on eBay for anything associated with the actor.

Here is a trend  from Terapeak Research showing the steep upswing in eBay listings with titles containing the actor’s name.

In the last week, listings have soared up to 400-500 per day, with a surprisingly high sell- through rate of between 70-90 %. The bulk of the listings are still firmly planted in the DVDs & Movies category (as was the case throughout the last 90 days), however the amount of listings in categories like Entertainment Memorabilia, Books, and Collectibles have all seen a dramatic increase. 

Sports fans and those living with sports fans know that Super Bowl Sunday is right around the corner. This February 3^rd, the Patriots meet the Giants in Glendale, Arizona. One billion people worldwide are forecasted to watch the game, with more than 75,000 at the University of Phoenix Stadium to watch live. Will the Patriots remain undefeated?  And how much would you have to pony up for one of the coveted Sunday tickets? We can look to recent eBay ticket sales to see!

Recent reports from Terapeak.com show that the average ticket price is $4,481 with a grand total of $1,855,304 worth of ticket sales over the past 30 days.

Tom Petty and the Heartbreakers are playing the half time show this year (here’s hoping that there aren’t any more wardrobe malfunctions) – recently a signed guitar from the group sold for $850 on eBay. You can still score a CD for an average price of $6.65 on eBay, so there’s time to catch up on the hits before Sunday.

 Who are you cheering for this weekend? And have you purchased tickets through eBay before?To check today’s statistics, visit Terapeak! 

The Terapeak Webkinz Index – Dec 2007

Here’s a fun report using eBay research on Webkinz, those educational and interactive toys popular with the tween and younger set. If you’re not that age, you may also be a member of one of the demographics affected – a parent, grandparent or friend of a Webkinz fanatic!
Webkinz are consistently in demand on eBay, so we decided to track the Webkinz activity monthly in this, our first installment of the Terapeak Webkinz Index.

The following is a report on the top 20 Webkinz sold on eBay during December 2007. The Successful Listings are the amount sold on eBay, and the Price column is the average price across those listings!

It’s no surprise that over the Christmas season Reindeer were a top seller, and check out the top dollar fetching Turtle Webkinz! Black Labs may sell more than their yellow cousins, but the Yellow Labs fetched a few more dollars per item.

Want more information on eBay sales? Visit http://terapeak.com – send any questions to support@terapeak.com .

 We’ve just released an exciting new promotion at Terapeak and wanted to be sure our blog readers heard about it first! Here’s the update:

This year Terapeak wants to make it that much easier for your online retail business to profit. For a limited time only, yearly subscriptions to Terapeak Research have been cut in half – to enable online sellers to make a serious dent in their cost of running business!

 If you’ve yet to implement market research into your business plan, the New Year is the ideal time to evaluate how market research can make a positive impact on your sales. Do you have items in your inventory that are under-performing? Or are you looking for the next-big-thing to hit the internet? Using Terapeak research can provide you with insight into these questions and more.

 Terapeak generates reports based on your keyword search, using closed eBay listings. Use the reports to determine the average value of goods, sell-through rate, seller competition, niche markets, HOT items, the best time to end your auction listings, top-dollar keywords, and much more. The reporting pages on Terapeak are fast, easy to understand, and accurate – all of the data is licensed from eBay and sent directly to Terapeak on a daily basis.

 If one of your New Year’s resolutions is to improve your online business, take advantage of this limited time offer and subscribe to a year of Terapeak Research for half off the regular price! We are so sure that Terapeak research will improve your sales and make you life-long users of the service that we are cutting the yearly subscription fee to get you started. Get started by visiting http://www.terapeak.com/special/