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	<title>Official Terapeak Blog &#187; auctionbytes</title>
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		<title>AuctionBytes reports on Terapeak Michael Jackson research</title>
		<link>http://blog.terapeak.com/2009/07/07/auctionbytes-reports-on-terapeak-michael-jackson-research/</link>
		<comments>http://blog.terapeak.com/2009/07/07/auctionbytes-reports-on-terapeak-michael-jackson-research/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 21:13:10 +0000</pubDate>
		<dc:creator>terapeak</dc:creator>
				<category><![CDATA[Hot Products/Trends]]></category>
		<category><![CDATA[eBay/ecommerce News]]></category>
		<category><![CDATA[auctionbytes]]></category>
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		<category><![CDATA[jackson]]></category>
		<category><![CDATA[michael]]></category>
		<category><![CDATA[michael jackson]]></category>
		<category><![CDATA[terapeak]]></category>

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		<description><![CDATA[AuctionBytes, an online publication that reports on ecommerce and eBay, yesterday published a terrific article titled &#8220;Terapeak Quantifies the Michael [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.auctionbytes.com" target="_blank">AuctionBytes</a>, an online publication that reports on ecommerce and eBay, yesterday published a terrific article titled <a href="http://www.auctionbytes.com/cab/abn/y09/m07/i06/s03" target="_blank">&#8220;Terapeak Quantifies the Michael Jackson Effect on eBay&#8221;</a>. Chock full of eye-popping sales figures taken before and after the performer&#8217;s death, the article does a great job illustrating the impact of Jackson&#8217;s death across the entire eBay platform.</p>
<p>It also reiterates a pattern we&#8217;ve been seeing for years &#8212; that global-scale events are almost always a sure bet to shift the market.</p>
<p>Today, as thousands gather in Los Angeles (as well as many other places around the world) to remember the King of Pop, we&#8217;ve played around with our most recent data set and found a few more remarkable figures. Consider the following:</p>
<ul>
<li>In the 10 days prior to Jackson&#8217;s death, there were a combined <strong>2,365</strong> eBay.com listings using &#8220;Michael&#8221; and &#8220;Jackson&#8221; as keywords; over the 10 days following, that number climbed to <strong>104,283</strong>.</li>
<li>Over the 10 days prior to Jackson&#8217;s death, the sell-through rate for similar eBay.com listings was <strong>30.49%</strong>; over the 10 days following, that number rose to <strong>58.56%</strong></li>
<li>Over the 10 days prior to Jackson&#8217;s death, the average price of similar eBay.com listings (filtering out several outlier listings of over $100K) was <strong>$22.70</strong>; over the 10 days following, that number rose to <strong>$29.95</strong>.</li>
</ul>
<p>Those final average price figures are even more remarkable when you consider that, prior to Jackson&#8217;s death, expensive concert tickets would have been inflating that $22.70!</p>
<p>Finally, we&#8217;ll leave you with a couple Terapeak screen shots that we think are pretty telling. First, here&#8217;s the past 30 days&#8217; eBay.com listings for &#8220;Michael Jackson&#8221;:</p>
<p><img src="http://i290.photobucket.com/albums/ll272/terapeak/mjtotallistings.png" border="0" alt="Photobucket" /></a></p>
<p>And here&#8217;s the top of Terapeak&#8217;s Hot 100 Music section (trust us, he&#8217;s got a whole bunch more on there):</p>
<p><img src="http://i290.photobucket.com/albums/ll272/terapeak/mjhotmusic.png" border="0" alt="Photobucket" /></a></p>
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