Terapeak Genius Research: People, uh, really like Twilight…
Whether you’re a fan or not (and generally, it seems, you either really are or really aren’t), there’s no denying the otherworldly success of the Twilight novels. Since the first book came out all the way back in 2005, author Stephenie Meyer’s teen vampire series has been vaulting best-seller’s lists, to a point where it’s had a seriously Potter-esque impact on the the publishing world — not to mention all across the eBay platform.
But how long, really, can it last?
Following the box office (and subsequent DVD rack) domination of last summer’s film adaptation, coupled with Meyer’s announcement that plans for future Twilight novels have been delayed indefinitely, you might expect a gradual decline in related sales… but not so fast. A movie sequel has already been green-lighted for the series’ second book, New Moon, as has something called The Twilight Saga: The Official Guide… and of course there remains the possibility of future novels.
Today, a quick 90-day Terapeak All Sites search shows the Twilight brand holding strong as ever…
… while a peek at Hot Media shows more Meyer-induced domination…
… So when can we expect this train to start slowing down? Well, if J.K. Rowling’s Harry Potter timeline can be used as any kind of barometer — the seven book releases were scattered across an entire decade, the film series won’t wrap up for another few years — we may be hearing a lot more yet from these vampire kids in the Pacific Northwest.
(That’s Terapeak’s lair, too, for those keeping score!)
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