Official Terapeak Blog » dark knight http://blog.terapeak.com Fri, 20 Nov 2009 22:04:40 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Demand for Heath Ledger Memorabilia Soars on eBay http://blog.terapeak.com/2008/01/30/demand-for-heath-ledger-memorabilia-soars-on-ebay/ http://blog.terapeak.com/2008/01/30/demand-for-heath-ledger-memorabilia-soars-on-ebay/#comments Thu, 31 Jan 2008 01:24:53 +0000 terapeak http://terapeak.wordpress.com/?p=17 Heath Ledger’s star was already on the rise in anticipation for his role in the upcoming Batman sequel, the Dark Knight. His recent passing has sparked a huge increase in demand on eBay for anything associated with the actor.

Here is a trend  from Terapeak Research showing the steep upswing in eBay listings with titles containing the actor’s name.

a 90 day trend for Total Listings containing the terms “Heath Ledger” and a 90 day trend for the Success rate of the sampled listings.

In the last week, listings have soared up to 400-500 per day, with a surprisingly high sell- through rate of between 70-90 %. The bulk of the listings are still firmly planted in the DVDs & Movies category (as was the case throughout the last 90 days), however the amount of listings in categories like Entertainment Memorabilia, Books, and Collectibles have all seen a dramatic increase. 

 

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