On Monday, we launched Terapeak Keywords, a free application available exclusively on the eBay Selling Manager platform. It works much like a simplified version of our Title Builder tool, which Terapeak subscribers should already be familiar with. We’re hoping it’s a way for new sellers and Terapeak beginners to get a feel for eBay research, before committing to the full-scale product.

Each free Terapeak Keywords search gives you:

• 20 suggested keywords, related to your search
• Average, maximum and minimum prices for each suggested keyword
• A self-refreshing suggestions list as you select additional keywords
• The ability to build your title until you’ve exhausted all 55 characters
• All data based on 100 recently-closed eBay listings

… because as all experienced eBay sellers (and Terapeak users!) should know, the first step to creating a great listing is coming up with a great title. And that means making all 55 characters count.

To add Terapeak Keywords to your Selling Manager Applications, visit the Selling applications directory. Remember, you must also be a Selling Manager or Selling Manager Pro user.

For those who don’t know, Title Builder helps subscribers build effective titles using a smart-search algorithm that pulls the top recurring keywords associated with an initial keyword entered into a search bar. And whereas this search formerly sampled 400 listings, it now draws from 1,000, for greater breadth of keyword research.

Since value can be gauged in a number of ways, depending on the item, Title Builder results tell you not only the frequency of shared listings, but also the average, maximum and minimum prices associated with each keyword. By choosing appropriate, high value keywords, sellers are far more likely to draw buyer traffic toward their listings.

(Click on image to see larger version)

As an example of how you might use the Title Builder, imagine you’re selling a pair of Reef Sandals (kind of like the image above!). Obviously you’ll want to include sizing information, but look at the distinction between “Size” and “Sz” — on average, “Sz” as a keyword is worth nearly five dollars more! (Not to mention it requires fewer characters.) Additionally, if the sandals are a new product, you’ll want to include that information — but observe the difference between “New” and “NWT” (“New with tags”): while 25% of sellers will use “NWT“, it’s actually worth six dollars less than simply stating “New.”

These are just a few examples of how important keyword optimization can be, and now, thanks to Terapeak’s recent advancements to Title Builder, we hope you benefit from many, many more!