Always a hot topic among eBay sellers is how to optimize keyword choices when building listings. With that in mind, the Terapeak team is constantly looking at ways to enhance and develop its keyword research, and has this week launched an improvement to the existing Title Builder tool.

For those who don’t know, Title Builder helps subscribers build effective titles using a smart-search algorithm that pulls the top recurring keywords associated with an initial keyword entered into a search bar. And whereas this search formerly sampled 400 listings, it now draws from 1,000, for greater breadth of keyword research.

Since value can be gauged in a number of ways, depending on the item, Title Builder results tell you not only the frequency of shared listings, but also the average, maximum and minimum prices associated with each keyword. By choosing appropriate, high value keywords, sellers are far more likely to draw buyer traffic toward their listings.

(Click on image to see larger version)

As an example of how you might use the Title Builder, imagine you’re selling a pair of Reef Sandals (kind of like the image above!). Obviously you’ll want to include sizing information, but look at the distinction between “Size” and “Sz” — on average, “Sz” as a keyword is worth nearly five dollars more! (Not to mention it requires fewer characters.) Additionally, if the sandals are a new product, you’ll want to include that information — but observe the difference between “New” and “NWT” (”New with tags”): while 25% of sellers will use “NWT“, it’s actually worth six dollars less than simply stating “New.”

These are just a few examples of how important keyword optimization can be, and now, thanks to Terapeak’s recent advancements to Title Builder, we hope you benefit from many, many more!

Topic: Keywords, Keywords, Keywords and Listing Titles Too!
Host: Terapeak
Date: Friday July 18
Time: 11:00 a.m. to 12:00 p.m. PST

Visit the eBay Workshop Board

Join Denise from Terapeak Marketplace Research to explore ways to use market research and find top dollar keywords. Your eBay listings have a 55 character store front, and that is your customer’s gateway to your items! Are you using the best keywords for your item, and are you maximizing your exposure? We’ll review a few simple methods to evaluate keywords using Terapeak research using some topical examples. The workshop will be open for the hour for any questions related to research and your eBay sales.

Topic: Create a Sales Strategy to Boost Your Profits – The How and Why With Market Research
Host: Terapeak
Date: Friday, March 14^th
Time: 11:00 a.m. to 12:00 p.m. PST

Visit the eBay Workshop Board

Whether you’re just starting out on eBay, a hobby seller, or a top grossing Power Seller, it’s important to consider your selling strategy and how your business goals affect your auction listings. This month’s interactive workshop will review different sales strategies, and how to make decisions based on these. Are you an ASP seller or an ASR seller? And how will this influence your listings? Join Denise from Terapeak to determine your selling strategy and the way it will help maximize your profits!