Market Warfare, Too: Record-breaking video game excels on eBay as well
Since 2003, the Call of Duty video game series has been providing PC, PlayStation and XBox users with some of the most popular first-person shooters on any platform.
Never before, however, has a release left this kind of mark.
On November 10th, Activision released Call of Duty: Modern Warfare 2, the sixth installment in the much-heralded series. Not only has the new release received much critical acclaim (scoring 94% on Metacritic on both consoles), it’s also broken many of Grand Theft Auto IV’s sales records — including fastest-selling game of all-time.
Not at all surprisingly, then, the keywords “Call of Duty” are doing pretty well on eBay…
The above is a 30-day total sales trend for anything that pertains to “Call of Duty” — and that spike you see represents the day after Modern Warfare 2’s release. In the seven days following release, in fact, those keywords totalled more than $1.5 million in sales across the six eBay sites Terapeak covers, with close to 20,000 listings.
Stepping away from the actual game’s sales, it’s interesting to see where eBay sellers are capitalizing on the release’s success. Other items that have sold include action figures, keychains, and — no joke — night vision goggles.
Sales will undoubtedly continue on as the holidays approach, so if you’ve got any ideas yourself of how to take advantage, use them!
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